STRATEGIC CASE STUDY • AUTOMOTIVE
The Electric Heritage Roadster
Client: Veloce Electric • Year: 2025
1. The Client's Challenge
Shift consumer perception from electric cars being 'soulless' to thrilling, heritage-driven driver machines.
2. My Creative Approach & Strategy
Paired dramatic mountain road driving footage with founder storytelling about engineering passion and silent power.
3. Production & Execution
Sunrise drone tracking, ultra-wide macro shots of carbon fiber textures, and sound design emphasizing raw wind and tire grip.
4. Measured Business Result
Featured in Top Gear and Motoring World; boosted pre-order conversions by 180%.