STRATEGIC CASE STUDY • FOOD AND BEVERAGE
Artisanal Pasta & Culinary Craft
Client: URTH.COFFEE & Kitchen • Year: 2025
1. The Client's Challenge
A premium restaurant launching a seasonal tasting menu wanted to drive reservations and position themselves for Michelin consideration.
2. My Creative Approach & Strategy
Shot an intimate behind-the-scenes culinary documentary focusing on fresh ingredients, chef techniques, and table presentation.
3. Production & Execution
Macro probe lens shots of sizzling herbs, 100fps slow-motion pours, and warm organic lighting.
4. Measured Business Result
Fully booked weekend tables for 3 consecutive months following release, with 40% increase in average ticket size.